Case Study
Perfection Plastic Surgery and Skin Care
The Challenge
Buried on every search engine
Perfection Plastic Surgery and Skin Care came to Rejuva Concepts with multiple unclaimed and unverified Google map listings, an archaic, non-responsive website, and very little social presence. Inconsistent name, address and phone data and weak content left them buried on any search engine. They had an excellent in-office staff, but lacked the know-how to generate new patients from the internet.
The Solution
One message, fortified everywhere
We started a content-driven marketing strategy that dripped down from a new website to social media, to email marketing and onward. Creating a consistent message and fortifying it with advanced SEO, branding and search strategy delivered a steady stream of new patients. Ongoing content on the website and social media has driven conversion rates from Google Search, YouTube, Facebook and Instagram ads, maximizing the budget spent.
The Results
The results were amazing
- increase in customer actions
- 2,719%increase in customer actions
- increase in website conversions
- 1,400%increase in website conversions
- increase in Google Map conversions
- 1,200%increase in Google Map conversions
- increase in monthly revenue
- 445%increase in monthly revenue
- average phone call leads per month
- 319average phone call leads per month
- average website visits per month
- 1,895average website visits per month
- average driving direction requests per month
- 147average driving direction requests per month
What Moved It
The four levers
Mobile traffic
A new, mobile friendly website fit for local SEO and conversions increased click to call and consultation requests through the site.
Advanced SEO and on-page content
Creating engaging content and following Google best practices increased time on page by over 11,000%. Google recognised it and sent Perfection to the top of the page for several search queries.
Search volume keyword optimization
Optimizing the website for the most searched terms made a significant difference to search results, and ultimately to visits and conversions.
Google Maps best practices
Uploading high converting images and posts to the map listing increased conversions from search.
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